interviewsofrecordingartists.com When the Sacramento based techno pop band Cause & Effect first learned their single
"You Think You Know Her", was a top forty radio hit as well as an alternative hit and Top
Ten BILLBOARD dance hit, they were concerned fans would think they were selling out for
greater commercial appeal "For the past ten years," said keyboardist Sean Rowley in a
telephone interview from a dressing room in a Baton Rouge nightclub, "the quality of
music on Top Forty Radio has been going downhill. Even though we've had a Top Forty Hit
with "You Think You Know Her ", I wouldn't want our fans to think that's the only type of
music that we want to play." For Rowley, the love of keyboard instruments began at age
eight. He was taking piano lessons and becoming interested in musical composition. by the
time he was 11, he'd abandoned formal lessons and started to take interest in techno
pop pioneers OMD and Joy Division. His older brother was living in the San Francisco Bay
area and had begun sending tapes to Rowley who was living in Denver. By listening to
tapes of Depeche Mode, the young Rowley began to write his own melodies which
sparked an interest in electronic keyboard oriented pop music.Eventually Rowley
decided he wanted to form a musical group devoted to the techno pop genre. He hooked
up with British born Robert Rowe for the first lineup of Cause & Effect. The venture didn't
last long and Rowley joined a local band, leaving Rowe to work on solo projects. After a
while Rowley grew tired of playing other people's music and got back together with Rowe
to re-form Cause & Effect. "It was then I decided to be really serious about my music,"
Rowley said. With the new Cause & Effect Rowley and Rowe signed a contract with
Sedona Recording Co. and went into the studio to record the "Another Minute"
release. Drummer Richard Shepard had been studying drums for more than twelve years
when he was asked by Rowley if he would be interested in touring with Cause & Effect.
After a successful tour with the band, Shepard joined Cause & Effect as a full time
member. Since the top forty hit single Rowley had found a much wider group of people
have been coming out to see Cause & Effect in concert. "I'm amazed at how varied our fan
base is. We get the really young kids and the really way out alternative kids. We've also
consistently had people in their thirties come out to see us. it's really neat."
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